Smaller coffee vending machines and investments estimated atover two million euros in expansion into new locations could bringthe Nestle Professional division an over 10% sales increase thisyear.
"This year's target is to preserve the same sales growth as in2009, although we experienced a 5% decline in the first half of theyear," says Ştefan Neagoe, Country Business Manager of NestleProfessional, the coffee vending machines division ofNescafe.
The business brought onto the Romanian market by Nestle in 2001 ata time when there were only a few hundred of coffee vendingmachines on the market - in office buildings or in transitlocations, brought the Swiss manufacturer yearly growth. The markethas now reached around 40,000 coffee vending machines, but stoppedgrowing because of the crisis.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
