Nestle Professional targets similar growth to 2009
Smaller coffee vending machines and investments estimated at
over two million euros in expansion into new locations could bring
the Nestle Professional division an over 10% sales increase this
year.
"This year's target is to preserve the same sales growth as in
2009, although we experienced a 5% decline in the first half of the
year," says Ştefan Neagoe, Country Business Manager of Nestle
Professional, the coffee vending machines division of
Nescafe.
The business brought onto the Romanian market by Nestle in 2001 at
a time when there were only a few hundred of coffee vending
machines on the market - in office buildings or in transit
locations, brought the Swiss manufacturer yearly growth. The market
has now reached around 40,000 coffee vending machines, but stopped
growing because of the crisis.