Universal McCann, the media division of the McCann Erickson advertising group, expects to end the year with turnover worth over 73m euros, up 40% on last year. Mihai Trandafir, managing director of Universal McCann, one of the leading players on the media market, says its top four clients in terms of volume- Coca-Cola, Vodafone, Heineken and SC Johnson, will account for a little more than 70% of the agency's turnover this year. Last year, Universal McCann posted an around 52m-euro turnover, while for 2008 Trandafir forecasts an over 40% increase, which would take the agency's turnover to at least 72.8m euros. The sum allocated for advertising by the four companies, which are among the leading investors in advertising, could amount to at least 51m euros. The biggest account won by Universal McCann this year for Heineken, which was previously managed by MediaCom agency.
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