The number of Romanians who saved some money to catch Januarypromotional offers is not very high, considering the number ofweek-time visitors in the shopping centres of Bucharest. Moreover,consumers are not satisfied with the discounts displayed by stores,either.
Even so, the up to 50%, sometimes 70% lower prices are notenough to make Romanians rush to stores.
"This is not the discount period. It's the promotional offerperiod ahead of the discount one," explains the shop assistant atthe Berska on the ground floor of Unirea Shopping Center ofBucharest.
Promotional offers in this store started on January 2 and willlast until January 14. The true winter discounts will start thenext day.
Over the past year, promotional offer and discount periods havesucceeded one another almost permanently, with retailers using allthe weapons to lure buyers. Whereas two years ago, when the crisishad not had its say, one could queue up for several minutes, todayqueues are just a memory of good times. Consumer spending droppedby around 6% in the first ten months of the year and clothes wereamong the first Romanians erased from their shopping lists.
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