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Pernod Ricard: Business world needs realistic economic forecasts

Autor: Ioana David

04.03.2011, 09:44 22

Tudor Furir, general manager of spirits importer Pernod RicardRomania, the local subsidiary of the French group of the same name,says the business world needs realistic economic forecasts becauseany deviation has an immediate impact on the business.
"Every business plan starts from macroeconomic forecasts, which aretaken from banks, the National Commission for Economic Forecasting.On a market in recession for instance you can grow if you grabmarket share from the competition. The Government has to understandthat accurate, realistic forecasts are needed," Furir told ZiarulFinanciar in an interview.
The statements of the head of Pernod Ricard Romania come in thecontext where the economic progressions recorded in the last twoyears have been far from the targets announced by the authoritiesand the IMF. In 2009 forecasts went from a 2.5% increase to a 4%decline, but in reality GDP fell by 7.1%. The latest estimatesreveal that the economy shrank by 1.3%. For this year, the forecastof the IMF and of the Romanian authorities points to a 1.5% growth.Most analysts expect growth of between 0.5 and 2%.

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