The launch of new cinemas equipped with the latest technologyattracted over 5.2 million cinemagoers, double as many as fiveyears ago.
On the Romanian market there were 74 operating cinemas at theend of last year with more than 182 screens and almost 50,000seats, according to data from the National Centre of Cinematography(CNC), compared with five years ago, when there were 85 cinemaswith a similar seating capacity.
During this time, the number of tickets sold rose by almost 50%,exceeding 5.2 million tickets last year, with operators collectingover 86 million RON (21 million euros).
In a crisis year when the purchasing power shrank, and theaverage price of tickets went up by 17.7%, the number of cinemaviewers went up by 1.5 million in 2009 against 2008.
The leading players, which account for over 70% of the market,Hollywood Multiplex Operations, Cinema City, and Movieplex drewover 3.8 million viewers; they own 84 screens together.
"In the first quarter of 2010 our turnover rose 22% against thesimilar period of last year. As for the number of viewers, it rose3% in the first quarter of this year against the first quarter of2009," says Raluca Moroianu, marketing manager of theDistribution-Entertainment division of Media Pro, which owns theHollywood Multiplex cinema network on the Romanian market.
Israeli cinema operator Cinema City International, opened thefirst multiplex in Romania in 2007, and last year posted an around7.7 million-euro turnover on the Romanian market, almost doubleagainst the previous year, according to data on the company'swebsite.
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