For bankers, the economic crisis does not mean only calculationsabout the coverage of bad loan losses and foreclosures, but alsopossibilities to grow on certain market segments, of securingclients' loyalty as long as the weakening competition leaves a lotof room to manoeuvre.
Four of the strongest banks on the market, BCR, BRD, UniCreditand Raiffeisen, have started talking again about defending, gainingor regaining market share. What are they doing to support theirstrategic options?
BCR, the biggest bank by assets, has been focusing in recent monthson attracting clients that should cash in their salaries inaccounts opened with the bank, providing to this end significantincentives for both deposit and loan interests.
BRD, ranking second on the market, started the year by launchingseveral "gadget" type products, mainly in the field of paymentinstruments. Innovation is one of BRD's strategic lines.
Italy's UniCredit is pushing for rising lending on the domesticmarket, seen as the main means to achieve its strategic objectiveof reaching a top three position in Romania.
Austria's Raiffeisen is starting to talk about regaining marketshare on the lending segment. Strategic positioning is "developingcomplete, long-term relationships with clients".
BCR, the biggest bank by assets, has been focusing in recent monthson attracting clients that should cash in their salaries inaccounts opened with the bank, providing to this end significantincentives for both deposit and loan interests.
BRD, ranking second on the market, started the year by launchingseveral "gadget" type products, mainly in the field of paymentinstruments. Innovation is one of BRD's strategic lines.
Italy's UniCredit is pushing for rising lending on the domesticmarket, seen as the main means to achieve its strategic objectiveof reaching a top three position in Romania.
Austria's Raiffeisen is starting to talk about regaining marketshare on the lending segment. Strategic positioning is "developingcomplete, long-term relationships with clients".
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