Major banks' strategies during crisis
Autor:
Razvan Voican
31.08.2010
For bankers, the economic crisis does not mean only calculations about the coverage of bad loan losses and foreclosures, but also possibilities to grow on certain market segments, of securing clients' loyalty as long as the weakening competition leaves a lot of room to manoeuvre.
Four of the strongest banks on the market, BCR, BRD, UniCredit
and Raiffeisen, have started talking again about defending, gaining
or regaining market share. What are they doing to support their
strategic options?
BCR, the biggest bank by assets, has been focusing in recent months on attracting clients that should cash in their salaries in accounts opened with the bank, providing to this end significant incentives for both deposit and loan interests.
BRD, ranking second on the market, started the year by launching several "gadget" type products, mainly in the field of payment instruments. Innovation is one of BRD's strategic lines.
Italy's UniCredit is pushing for rising lending on the domestic market, seen as the main means to achieve its strategic objective of reaching a top three position in Romania.
Austria's Raiffeisen is starting to talk about regaining market share on the lending segment. Strategic positioning is "developing complete, long-term relationships with clients".
BCR, the biggest bank by assets, has been focusing in recent months on attracting clients that should cash in their salaries in accounts opened with the bank, providing to this end significant incentives for both deposit and loan interests.
BRD, ranking second on the market, started the year by launching several "gadget" type products, mainly in the field of payment instruments. Innovation is one of BRD's strategic lines.
Italy's UniCredit is pushing for rising lending on the domestic market, seen as the main means to achieve its strategic objective of reaching a top three position in Romania.
Austria's Raiffeisen is starting to talk about regaining market share on the lending segment. Strategic positioning is "developing complete, long-term relationships with clients".