Mihai Georgescu, the manager who has been runningWrigley Romania for almost 20 years and who has lived theexperience of doing business on a market of over 20 millionconsumers right after the Revolution, but also during theconsumption boom and crisis periods, says Romanians' lack ofconfidence is hindering economic rebound.
The producer of Orbit chewing gum, which has brought around 80products in Romania, feels the pulse of domestic retail the best bybeing present in 85,000 stores, namely the entire sale universe,from bookstores, to travel agencies.
Georgescu says he expects things to improve economically toward theend of this year.
At present, Wrigley sells the around 80 products in around 85,000stores domestically. To reach the urban and rural areas, and toreach each newly opened store, the US company works with 150Wrigley representatives nationwide and with sales agent teams fromdistribution companies.
"We say we're covering the entire market. Wrigley products can bepresent in the places where money changes hands, for a part of themoney to go toward our products", Georgescu says.
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