How Wrigley's distributor "army" covers 85,000 points of sale

Mihai Georgescu, the manager who has been running Wrigley Romania for almost 20 years and who has lived the experience of doing business on a market of over 20 million consumers right after the Revolution, but also during the consumption boom and crisis periods, says Romanians' lack of confidence is hindering economic rebound.

The producer of Orbit chewing gum, which has brought around 80 products in Romania, feels the pulse of domestic retail the best by being present in 85,000 stores, namely the entire sale universe, from bookstores, to travel agencies.
Georgescu says he expects things to improve economically toward the end of this year.
At present, Wrigley sells the around 80 products in around 85,000 stores domestically. To reach the urban and rural areas, and to reach each newly opened store, the US company works with 150 Wrigley representatives nationwide and with sales agent teams from distribution companies.
"We say we're covering the entire market. Wrigley products can be present in the places where money changes hands, for a part of the money to go toward our products", Georgescu says.