Bergenbier SA, the third largest local beer producer, which iscontrolled by private equity fund CVC Capital Partners, has two newmanagers running the sales and marketing departments, FlorinStoleriu and Tiberiu Mercurian, brought from paint maker Fabryo andconsumer goods producer Henkel.
Florin Stoleriu, former retail sales manager of Fabryo, tookover as sales manager of the local branch of the StarBev group lastmonth. Fabryo was the only employer for Stoleriu other than theBergenbier producer, previously called InBev Romania - where heworked until the end of 2008.
"Florin Stoleriu knows the beer market, the brands in theportfolio and the competition very well. I and Florin were part ofthe same team for ten years," said Mihai Ghyka, general manager ofBergenbier SA, a company with 170 million euros in turnover,explaining his decision. Ghyka, who was recruited by CVC at the endof 2009 to run the Bergenbier producer again after its takeoverfrom InBev giant, has previously said he intends to bring some ofthe old managers back if they want to.
On the other hand, Tiberiu Mercurian will take over as marketingmanager of Bergenbier in April, after an almost eight-year stintwith Henkel. His last position there was marketing manager of thedetergent division.
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