Devin, the biggest water bottler in Bulgaria, wants the Romanianmarket to bring it one third of its business in five years' time,and does not rule out local acquisitions.
"Starting local production would be possible only in the wake of anacquisition, because the Devin brand is connected to the watersources we exploit in Devin, Bulgaria. For the time being we arefocusing on increasing the brand's awareness and volumes exportedto Romania," said Valentin Ignatov, marketing and sales manager,and minority shareholder of Devin.
Nine months after American investment fund Advent took over controlof the company, Ignatov - one of Devin's three founders - says theshareholder change will accelerate the company's development in theregion, with Romania being its biggest foreign market.
The producer, with over 40 million euros in turnover, targets a 10%market share in Romania over the next five years, which could bringit over 30 million-euro sales on the Romanian market.
"A transaction could see us record over 50% of our business inRomania in five years' time, compared with the current 30% target,but only Advent representatives can say if there is an acquisitionstrategy," Ignatov added.
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