Cristian Cornea, general manager of metal packaging manufacturerCan Pack in Bucharest, whose clients include big soft drinks andbeer producers, says next year it will deliver up to 10% more cansto soft drinks producers and almost 25% more to beerproducers.
"Amid lower consumption in outdoor establishments and restaurants(where bottles are the best-selling container i.e.), the popularityof cans is on the rise. In other words, household consumption hasincreased," Cristian Cornea said.
The company posted a 40 million-euro turnover last year, down from53 million euros in 2008, and an around 197,000-euro profit with165 employees, according to Trade Registry data. The rise in theshare of beer cans in the total sales was also due to promotionalcampaigns conducted by brewers this year, believes Cornea. Whilstlast year the share of canned beer was 14.8%, this year the head ofCan Pack estimates it will reach 17-18% compared with the averageof Western-European producers, of 35%-40%. Asked by ZF how manyaluminium cans Can Pack supplies to soft drinks producers Coca-Colaand PepsiCo, Cornea said he could not give an exact number, butthey amount to several dozen million cans per year.
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