For a 50-sqm sweet shop in a town, Easter and Christmas bringhalf of annual profit. For large shopping centres, Easter andChristmas mean 20-30% added to total turnover. This is the periodwhen business owners spend their entire time in stores andrestaurants and people do not think twice before taking money outof their pockets.
Approximately 100,000 Romanians set off on the Eastermini-holiday this year, 30% more than last year. Around a fifth ofRomanian tourists preferred spending Easter in Bulgaria orGreece.
Around 20,000 Romanians went abroad on Easter, up from 15,000last year, in line with estimates by Traian Bădulescu, a travelconsultant.
The 80,000 Romanian tourists who spent their Easter holidays inRomanian pensions or hotels paid around 10m euros for travelpackages, according to ZF's calculations taking into account anaverage price of 120 euros/package.
The Romanians who chose Bulgaria, Greece, Israel or Europeancapital cities spent around 3m euros, according to ZF calculationstaking into account an average cost of 150 euros/holiday.
Romanians who did not go on an Easter holiday preferred spendingtheir time at home, a tendency felt by Bucharest restaurants, whichhad one fifth fewer clients last weekend.
Romanians bought 80 million eggs during this period, accordingto ZF's calculations taking into account an average consumption often eggs per each Romanian family.
Daniel Negrescu, a brand manager with Murfatlar, one of thebiggest domestic wine producers, says he felt the company's saleswere better last week than last year. At market level, sales arealso expected to have improved considering Easter came earlier lastyear.
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