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Vlad, Selgros: We will see a rebound of consumer spending in the second half

Autor: Cristina Rosca

17.04.2011, 23:42 32

Alexandru Vlad, executive manager of Selgros Cash&Carry andone of the few Romanians at the helm of a multinational retailcompany, with around 4,200 employees and 720 million euros inturnover in 2009, says we will see a rebound of consumer spendingin the second half of the year, after a first half with lingeringrecession.

"Consumption spending did not necessarily fall in terms ofunits sold, but in terms of value, and this occurred for tworeasons. The first is the fight over prices because of tightercompetition and the second has to do with more and more consumersgoing for the first price level."

At present, a wide category of customers are going for the firstprice level and a narrow category are going for premium prices. Themedium price segment was the most hurt during the crisis. In thefuture, he adds, there will be a customer differentiation by pricelevels. "This will not occur from one day to another, it will be along process that will take years."

Vlad believes 2011 will be the year of economic stabilisation,not necessarily in retail, but in the economy as a whole.Fortunately, he says, we are interconnected with Western-Europeanmarkets, and their stabilisation will bring about our own. "We willprobably see a difficult first half and a stable second half."

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