ZF English

Romanians queue up to buy iPad 2

Autor: Adrian Seceleanu

28.03.2011, 13:42 21

eMag, the biggest IT&C retailer, saw its first batch of 80iPad 2 Apple tablets imported to Romania sold out "almost straightaway" with the company expecting the next batches to sell quicklyas well, and amid pre-orders from a further 720 people at the endof last week.


The first version of the iPad tablet, launched by Apple in April2010, sold around 10,000 copies in Romania, according to estimatesmade by the biggest local retailers.
"The second batch is scheduled for April 4th and the batches afterthat should follow the same pace. We are making efforts to bringlarge amounts to Romania. On top of the extremely high demand comeJapan's manufacturing problems, so it is quite likely that very lowstocks will be the rule in the next few months," Radu Apostolescu,co-founder and marketing manager of eMag told ZF, adding that the"battle over stock" with other companies is "incredible".


"This is the first product to have generated such high interest,irrespective of the price category," added Apostolescu, referringto the 800 pre-orders for the tablet which the company sells atprices starting from 2,500 lei (611 euros) for the non-3G enabled16-GB version.

Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels

AFACERI DE LA ZERO