The FMCG market could increase by over 15% this year against 2007 and maintain its growth rate, an estimate made by market research company GfK reveals. "This year, we expect to see sales of consumer goods rise by at least 15% in terms of value. The increase in the price of basic products could have a negative impact on the growth rate, even in the short run. An example is the price of cooking oil, which has been affected by price increases," said Raluca Raschip, consumer tracking director with GfK Romania. On the FMCG market, consumption increased by 15% in the first nine months of 2007 against 2006. The value of an average shopping basket increased in the above-mentioned period, but the frequency of purchases per household slowed down. "The impact of modern retail is increasingly noticeable, after traditional retail purchases registered a strong decline, while hypermarkets followed an opposite trend and registered a 30% increase. Currently, Romanians shop at hypermarkets about once every two weeks on average," explains Raschip. The increase in consumption accelerated after the first quarter of last year, given that the market increased by 11% between January and April 2007 against the same interval in 2006, GfK studies also show. As in previous years, personal care and home cleaning items proved the most dynamic products (17% increase) last year compared with 2006 and surpassed increases registered by the food and drinks segment (17%) by 3%, according to GfK.
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