Quadrant Amroq Beverages (QAB), the bottler of Pepsi for the Romanian market will expand its personnel by some 9%, marketing manager Eusediu Margasoiu said.
"The number of employees involved in production may even decline following investment - as a result of the purchasing of automated production lines, and may increase in other sectors, such as sales. All in all, I believe the number of employees will go up by 9% in 2006, which means 110 more employees," he added.
QAB currently employs 1,200 people.
At the same time, the company has increased its legal department, as a result of the need to be up to date with all the legal developments. "There are a great deal of legislative changes and we need to be up to date with them. We hired new people for the legal department and have started turning to third parties, that is specialists," Margasoiu says.
The increase in the number of employees is expected to occur due to investment projects worth 17.6 million euros this year.
"The average annual pace of growth of QAB over the last six years is 40%, while the market has progressed by 8-9%. To support the pace of expansion this year we need investments," the marketing manager explained.
According to data provided by the company, about 72% (some 10m euros) of the investment budgeted for this year will be spent on production. The company''s goal is to boost production of non-carbonated drinks by 42% and of carbonated drinks by 92%.
QAB posted 159 million dollar (128 million euro) turnover last year, a 48% increase compared to the previous year. Margasoiu says that the rate of growth of the company''s sales will be slower this year, due to an increase in the prices of some raw materials and to additional costs caused by Romania''s accession to the European Union. He says the growth in volume is expected to reach 12% in 2006.
QAB
* 2005 turnover stood at $159m (128m euros), up 48% from 2004
* Pace of growth will be slower this year, though growth in volume should reach 12%
* Investment projects planned stand at 17.6m euros for 2006
* Average annual rate of growth over the last six years is 40%
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