ZF English

Mihai Ghyka's plans after Bergenbier: I will not become an entrepreneur this time around, either

Autor: Ioana David

03.05.2011, 23:38 101

Mihai Ghyka, one of the best-known Romanian executives, hasresigned as general manager of beer producer Bergenbier after aterm of just one year and four months, and has been replaced byJens Hoesel, previously chief sales officer of StarBev, the groupthat Bergenbier is part of.

Ghyka, 39, remained at the helm of Bergenbier only for a yearand a few months, filling the same position he previously heldbetween January 2006 and March 2008. His departure can beconsidered a surprise, especially ahead of "Men's Day" held on May5th, one of the strongest brand promotion campaigns on the Romanianmarket, launched during Ghyka's first term in 2007.

There is no information available as to what Ghyka will do fromnow on, with Bergenbier saying only that he resigned from hisposition "in order to pursue professional challenges."

Asked by ZF if he was considering setting up his own business,he answered he was not an entrepreneur by training or byexpertise.

"I look admiringly towards those who managed to buildprofitable, solid, long-term private businesses from scratch,without depending on public contracts. I am not an entrepreneur bytraining or by expertise. So I will not take the route ofentrepreneurship this time around, either," Ghyka added.

The former Bergenbier head rules out working for a rival of thebeer producer "over the next few years".

When Ghyka returned to the beer industry, Bergenbier posted 3.5million-euro losses in 2009 compared with a 15 million-euro profitin 2008. The company's turnover was 135 million euros in 2009,10.4% lower in lei terms and 22.2% lower in euro terms against theprevious year.

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