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Just 6 of 61 large consumer goods markets continued to grow in 2009

29.03.2010, 23:01 8

Just six of the 61 biggest consumer goods markets registeredfurther growth last year: breakfast cereals (1%), cookies (2%),milk (5%) and whisky, of the foodstuff and drinks segment, and homestorage products, pads and paper tissues, of the category ofnon-foodstuffs, shows a survey conducted by MEMRB market researchcompany. Growth rates are in terms of volume. Other than frozenvegetables and baby diapers, which posted flat sales, all the othercategories declined from 2008 sales volumes, in a year when thedomestic economy contracted by 7%. Major producers in early 2009banked on the food sector's resilience in the face of economicturmoil, but MEMRB data refute these expectations. The overallconsumer goods market shrank by almost 11% in volume in 2009year-on-year, but stayed at the value registered in 2008 (in RON).The RON dynamics can be translated through a euro decline of around15%.

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