Cornelia Coman, 34, runs the biggest life insurer on thedomestic market. She joined ING Asigurari more than ten years agoas an actuary, she was chief investment officer, then deputygeneral manager and has been CEO for the eighteen months. She isone of the youngest executives in the financial sector, supervisinga 130m-euro per year business and 400 employees. Just severalmonths after being appointed at the helm of ING Asigurari, inOctober 2008, she found out what being a CEO during crisis timesmeant. She made many cost cutting moves and managed to end 2009with doubling income and a turnover decline below that of theentire insurance market. But all this left a bitter taste in hermouth, not because of cost axing moves, but because all the effortsto boost operational efficiency and boost business were made onlyin the private sector. "The state is reluctant to take dramatic andconcrete steps. So far it has come up with all sorts of stunts suchas unpaid leave, which only serve to curb spending for a shortperiod of time. It is frustrating to see that the rise inunemployment is coming entirely from the private sector and it'soutrageous that this isn't happening in the public sector, aswell," Coman says.
She expects the economy to slightly pick up in 2010, but withthe problems of rising unemployment, falling disposable income andpopulation consumption will persist.
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