E.ON Moldova Furnizare, the electricity trading company that split from the former Electrica Moldova, is the primary turnover growth engine of Germany's E.ON group on the domestic market, and accounts for 60% of annual turnover at present.
"In the medium term, this is the segment that will boast the highest growth potential, whilst distribution (the electricity transmission network) is limited by its size (...)," says Cristian Secosan, general manager of E.ON Moldova Furnizare. Last year, E.ON's turnover in Romania revolved around 300m euros, which meant supply activities accounted for 180 million euros.
Secosan currently coordinates a staff of around 360, most of them employees of the former Electrica Moldova. The company resorted to external recruitment particularly for the management of the six departments that make up the current structure of E.ON Moldova Furnizare.
E.ON Moldova Furnizare was created in the wake of supply being split from distribution, a compulsory move for all companies on the market, which came into force during the middle of this year.
"At present, we have a 7.9% market share on the supply side. We plan to increase this percentage, in particular by attracting available customers," says Secosan. According to him, it is difficult to estimate the value the Germans' market share will reach in the medium term as figures depend on the outcome of negotiations with industrial customers.
"The household supply segment accounts for around 37% in terms of value and 39% in terms of sales, whilst economic units account for the rest. (...)," adds Secosan.
At present, the company's portfolio includes 90,000 industrial customers, which include 400 significantly large clients. On the household segment, the company supplies 1.3 million customers with electricity.
"What we are trying to do for the household segment is implement a customer service philosophy similar to the one embraced by mobile telephone companies. This would entail the development of 17 customer centres, in all the cities we are present in, where customers can directly speak to our staff," explains Secosan. So far, the company has developed 6 customer centres. Although the company was prepared for July 2007, when all household customers became available, Secosan does not believe the market will witness any major changes from this segment.
As regards the acquisition of the energy needed to supply customers, E.ON Moldova Furnizare almost exclusively makes use of the OPCOM energy exchange.
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