Paints producer Azur, a subsidiary of ICC Industries New York, estimates a turnover worth some 13.8 million euros for this year, a 21% increase against 2006. "For this year we are planning on boosting our decorative products market. Last year we launched several products that fit into this category, and in 2007 we will focus on consolidating them, implicitly deriving growth," Eugen Niculescu, marketing manager of Timisoara-based Azur, told ZF. According to him, 2007 is a challenge for Azur, given the tough European norms for constructions. "This year will see modifications on the market, imposed by the new legislative regulations. In addition to that, new players from the European Union are emerging on the market and are investing a great deal in promotion. This forces us to keep up with the projected growth and to increase our market share at an adequate pace," specified Eugen Niculescu. Over the last few years, the Timisoara-based company has seen a steady growth, spawned mainly by the sales increase on the foreign market.
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