Austria's Immoeast, owner of Cluj-Napoca-based Polus shoppingcentre, decided to move Media Galaxy and Debenhams stores to makeroom for French sporting goods retailer Decathlon, which will openits second store of Romania on Thursday on a 3,200-sqm area.
Decathlon, which ended 2009, its first year in business inRomania, with 9.1m-euro turnover, generated by the only store heldin Militari Shopping Center of Bucharest, is opening its secondstore in one of the shopping centres with the biggest number oftenants selling sporting goods and equipment.
Thus, the French retailer will enter direct competition forclients with its most important rivals, Hervis and Intersport, alsopresent in the Cluj shopping centre.
This is the first time the three names are fighting directly onthe same "turf", while more than a year ago Militari ShoppingCenter was the only project that attracted two of them, Hervis andDecathlon, inside the same shopping centre.
Decathlon management accounted for its choice by the fact thatCluj is Romania's most important city, after Bucharest.
The French retailer announced it would open further stores inBraşov, Iaşi and Bucharest, being also in talks for stores inTimişoara and Craiova, for next year.
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