The market of consumer goods (foods, beverages and non-foods) in Bucharest is double the average in the rest of the country, due to the higher purchasing power and to the concentration of the modern retail chains in Bucharest. The budgets allocated by the consumers in the Capital for shopping are 108% higher than the national average, a survey by MEMRB market research agency shows. Apart from Bucharest, the only region where both the consumption and shopping budgets exceed the national average is Transylvania, where consumers allocate 15% more than the rest of the country in average. On the other hand, people in Moldova spend 27% less than the total consumer goods market average. This is explained by the lower purchasing power and by a weaker presence of modern retail formats in that region. The boom of the modern retail formats (hypermarket, supermarket, cash & carry stores and discounters) has not reached two counties in Romania, Botosani and Neamt, both of which are located in Moldova. Nearly 200 modern retail stores are now competing on the local retail market, with over 25% of them concentrated in Bucharest, according to MEMRB. Next in line are Timis, Constanta, Prahova and Cluj counties. The distribution of the retail chains largely overlaps with the distribution of the regions where the purchasing power is higher. The consumer goods market witnessed a 35% growth in value and a 16% growth in volume in 2005, MEMRB survey reveals.
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