Forza Rossa, the Ferrari importer in Romania, is set to open thesecond Ferrari store in July, in Monaco principality, in the wakeof 3.5m-euro investments, after having opened the first such storeon Calea Victoriei of Bucharest in December 2009. Forza Rossacompany is owned by the former health minister Ion Bazac, with a47.50% stake, his wife, Camelia Bazac (31.4%) and Cefin Holding(21.2%). Forza Rossa opened the only Ferrari dealership in Romaniain the wake of 5m-euro investments in May 2008, and subsequentlyopened a store in Bucharest. "Luca di Montezemolo (Ferrarichairman) will announce the launch of Ferrari Store in Monaco andon the same occasion will offer details about the future ForzaRossa dealership. We'll thus be the first dealer that holds Ferraristores and a dealership in another country," stated Ion Bazac,Forza Rossa chairman. Since its opening, Forza Rossa has sold 69Ferrari cars in Romania. This year, the dealer expects to sell the25 allotted units, with 11 units still on the waiting list, whosedelivery is subject to availability from the carmaker. The companyreported 6.5m-euro turnover for 2009 and this year plans to drivethe figure to 10m euros.
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