British American Tobacco (BAT), manufacturer of Kent cigarettes,reported a 4.88 billion-RON (1.15 billion-euro) turnover in 2009 onthe Romanian market, overshooting the one billion-euro mark for thefirst time.
This makes the company the first one to join the "billionaires'club" in the fast moving consumer goods sector, alongside tradechains Metro Cash & Carry and Carrefour.
The Kent producer had an average of 791 employees last year, moreor less the same as in 2008.
BAT Romania posted a 3.63 billion-RON (978 million-euro) turnoverin 2008. The 35% growth (in RON) recorded last year came amid anincrease in the price of the cigarettes in the company's portfolioby an estimated 30% on 2008, amid a doubling of tobacco excisesover the course of the year. The last excise hike on tobaccoproducts occurred in early 2010, when the price of a 20-cigaretteKent pack became 50% higher than in the first month of the previousyear.
Kent is the best-selling cigarette brand on the Romanian market,with a 25% share at present, as well as the biggest brand on theFMCG market in terms of sales volume.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
