ABN Amro announces a strong campaign on the market of funding for small and medium-sized enterprises, in an attempt to consolidate its share of the "niche" of business lending, on which it will continue to focus. "Between the corporate segment, which is already very well developed, and the consumer banking area, which we've been developing for two years, there was a domain with untapped potential, that is funding for the SMEs," Peter Weiss (photo), chairman and general manager of ABN Amro Romania, told a meeting with the Romanian press at Golden Sands, Bulgaria. The target segment of this new line of business consists of SMEs whose annual turnover reaches no more than 5 million euros, and the head of the new unit, called business banking is Doru Negrut, former head of the bank's IT division. ABN Amro's strategy remains very much like that embraced until now, that is the strategy of a niche bank, focused on funding businesses. "We are not looking to boost market share at all costs," said Weiss. He added ABN Amro Romania, too, had "exported" loans to the parent bank in the Netherlands, as other domestic banks did, to go around the restrictive lending regulations of the National Bank. "We opened six new offices in the past year and will open some more, though not too many, because we want to keep our strategy to be a niche bank, which prefers to get close to the customer rather than always trying to get the customer to come to its office," said Peter Weiss.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
