The Romanian dealers of the luxury German carmaker Audi, owned by the Volkswagen group plan to invest 35 million dollars (more than 29 million euros) over the next four years, to improve position in view of the imminent European Union accession. "The 1,300 cars sold in Romania last year are starting to represent a significant volume. Romania and Eastern Europe in general generate rising sales, above the pace we''re seeing in Western Europe," stated Ralph Weyler, a member of Audi''s Board of Directors, and the official in charge of marketing and sales. Eastern Europe witnessed an increase in sales by nearly 20% last year, as far as the German luxury carmaker is concerned, given that its total sales increase was of over 6%, to 829,000 units. The increase in the sales of Audi cars on the domestic market amounted to more than 40%, with Audi ranking second among premium brands after BMW but ahead of Mercedes. "The dealers in Romania plan to invest 35 million dollars (over 29 million euros i.e.) in the next few years," adds Guenter Behringer, Audi Area Sales Manager for Central and Eastern Europe. The investments will allow, as Porsche Romania officials say, the dealer network in Romania to better position itself, given the upcoming increase in the competition caused by Romania''s impending accession to the European Union.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
