Ziarul de Duminică

From small family business to sales network

22.08.2001, 00:00 26



The importers of food additives, spices and technology for the meat processing sector still believe that working in the foodstuffs industry requires a certain degree of stability. They are dreaming about the moment when Romania joins the EU and, in the meanwhile, fight the authorities' appetite for analysis certificates, which could pass as a simply zealous request if they did not cost so much.

Established in 1992 with entirely Romanian capital, Ion Mos company imports spices, food additives, natural membranes and equipment for the meat processing industry. "It started out as a small family business and it was my mother's idea.

Before the Revolution, only the foreign trade companies operated in this field, but after the system collapsed, they were unable to face the market demands. The moment our company started working overlapped with the moment when the market turned from 100% state-owned producers to 100% privately-owned ones," Dragos Caragui, the company's manager, says.

Ion Mos wholesales food additives, traditional spices, mixtures and phosphates to sausages plants throughout the country. "We do not confine to simple raw materials delivery, but we conceive, draft and improve the technology, recipes, fabrication stages and thermal processes," Dragos Dragui says.

In his opinion, despite the macro and micro-economic difficulties, the meat processing industry has displayed a certain stability over the past years and registered growth as for the significant investments and strategic investors coming here. "Amid the market fragmentation, as dozens of small and medium producers appeared in each county, we had to make our way."

One large sausages producer with a nation-wide distribution network, Caragui says, can find suppliers in any town it wants, but a small or medium producer, which lacks a supply department, is interested to find solutions in the area it covers.

Ion Mos, which practices the policy of small added costs to the price of the suppliers and constantly reinvests the profit, as "the only development source", turned from a small family business to a company with 3,585,610 dollars in last year's turnover, 40 employees and a network covering nine cities - Brasov, Timisoara, Alba-Iulia, Ramnicu-Valcea, Constanta, Pascani, Targu-Secuiesc, and Baia Mare, each having a warehouse and a car for the local distribution.

"Sales this July have already exceeded the value registered over the entire last year, while the estimates we drafted based on the quarterly averages entitle us to expect double sales this year."

The company's suppliers are German Indasia Gewwurzwerk, for the food additives and spices, Belgian Protein Technologies International, for soybeans proteins, Pakistani Western Fabric Ltd and German Bierhalter, for natural membranes and Hungarian Bige Holding and Belgian Europhos for the phosphates.

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