The management contract sealed by the Asesoft group withRealitatea Media has brought into the spotlight the 31 year-old whonow controls companies with over 300 million euros in annualturnover. The story of Asesoft's rise is tightly connected to dealswith the state, politics, and, as Asesoft's owner Sebastian Ghiţăsays, it has to do with charisma, prudence, and the ability tomobilise resources.
Cash reserves and the prudence of the nearly ten years duringwhich the economy grew explosively, and now, decisions to invest ata time when the market reached a low point beyond which a declineless probable, are, in short, the key elements of the strategy thatmakes Asesoft a winner of the crisis, says Sebastian Ghiţă, theentrepreneur who put together a conglomerate with over 300 millioneuros in annual turnover in IT&C and electronics and homeappliances retail, and which is expanding towards communications,media, wind energy, real estate and wine.
"I ended up in this position thanks to the prudence of the firstfew years, and now, thanks to the decision to become involved inbusinesses such as eMag and Flanco," says Ghiţă, who links hisdecision to invest to the fact that one can buy cheap at present,when the market is down.
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