Vel Pitar partners with Tnuva for joint promotional campaign to cut costs

Vel Pitar Ramnicu Valcea, one of the leading producers on the Romanian milling and bakery market, has sealed a partnership with the local branch of dairy producer Tnuva, to carry out a joint promotional campaign, which will see both companies cut their costs. "Vel Pitar's marketing budget for this year is in line with previous budgets. What has changed is the way it is being spent. Now more than ever, we have efficiency in mind and are planning to consider every move carefully," said Razvan Mircea, marketing manager of Vel Pitar. On account of that, Vel Pitar intends to seal co-promotional partnerships this year, having already concluded its first partnership with Tnuva. "As of February 16th, we are launching a co-promotion for French Toast (Vel Pitar brand) and for Tnuva's Sana Mea, based on the similarities between the two products and brands, as well as aiming to maximise synergies between the two companies' marketing budgets," added Vel Pitar's marketing manager.