Bakery producer Vel Pitar, with turnover worth over 130 million euros locally, will invest 200,000 euros (rate card sum) in April, in order to promote a new range of traditional cakes. Following this campaign, the producer expects a 50% sales increase against last year during the Orthodox Easter holidays. "Traditional cakes are one of the top five categories in Vel Pitar's portfolio, and we put a lot of effort into developing this segment. Whereas last year, we had a 10% share of the traditional cakes market, according to the study conducted by MEMRB on sales in international store chains, this year, we want to boost our market share by 50%," said Razvan Mircea, Vel Pitar's national marketing director. According to the company representative, Vel Pitar, could reach 15% of the traditional cakes market this year. In order to meet this target, Vel Pitar will invest around half the sum allocated for promoting the new range in media campaigns and in on-shelf promotion. "100,000 euros (rate card sum) will be allocated to an Internet banner campaign," added Mircea.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
