Unilever starts this year's battle on the ice cream market bymerging distribution of domestic Napoca brand, taken over in 2009,with that of Algida products imported from other markets. Macromexremains the biggest distributor of products of the company's icecream unit, but in Cluj, a key county for Napoca, Unilever willhave direct ice cream distribution this summer. "Unilever SouthCentral Europe's ice cream distribution system includes both directdistribution, for Cluj and Satu Mare counties, as well as indirectone, through distributors. Unilever's biggest distributordomestically is Macromex," specified Albert Davidoglu, a customerdevelopment director with Unilever South Central Europe. The moveto unify distribution systems will boost Macromex' business withUnilever in 2010. The partnership between the two companies wassealed in early 2009 for Algida brands, most of which are premiumbrands. Napoca, taken over last year from Friesland Foods, is amedium price brand, a segment on which the Anglo-Dutch company lastsummer launched a product created in Poland especially for theRomanian market, Big Milk.
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