Poland's Tymbark Maspex company, the biggest nectar producerdomestically, for the first half of this year reported flatturnover from the first half of 2009.
Sales over this period can thus be put at 28m euros, a valuereported in the first half of 2009.
The company's representatives specified La Festa brand, whichbrought the producer the leading position on the instant cappuccinomarket, boasted the highest sales increase in the first half.
"Over this period we focused on trade marketing actions, with finalconsumers responding to such activities. These promotionalactivities brought reductions, with shelf prices becoming thus moreappealing," stated Krysztof Grabowski, general manager of TymbarkMaspex Romania.
All major players on the non-alcoholic drinks market have countedon promotional campaigns this year to keep sales at 2009 levelsamid falling consumption.
"Consumers are further watching promotional campaigns in stores,"Grabowski also said, estimating the VAT hike and the reducedsalaries of public sector employees will be felt on all food marketsegments this year.
Pentru alte știri, analize, articole și informații din business în timp real urmărește Ziarul Financiar pe WhatsApp Channels
