United Romanian Breweries Bereprod (URBB), producer of Tuborgand Carlsberg beers, has appointed Hezy Ovadia to the helm of thebusiness, who has in the past six years been CEO of mineral watersproducer Neviot, a company listed on the Tel Aviv stock exchange,with 68 million euros in turnover last year, a member of the CBCgroup (Central Bottling Company).
CBC is Carlsberg's partner in Israel and Romania, according toinformation on the Carlsberg website. The CBC group also includescompanies such as Prigat Israel and Coca-Cola Israel. According todata from the Trade Registry, URBB's sole shareholder isInternational Breweries, registered in the Netherlands.
"I am sure we will continue to post growth on an annual basis,"said Hezy Ovadia, 46, who has 19 years' experience in the FMCGindustry and has since the very beginning attended the meetings ofthe Tuborg and Carlsberg bottler in Romania, without being amember, though. URBB representatives did not specify clearly whatHezy Ovadia's position in the company was.
Ovadia will take over as CEO from the current executive ShacharShaine, who has filled this position since 2004.
Shaine brought the company to an over 100 million-euro turnover andboosted the number of employees to over 800, according to URBBinformation, with the producer's turnover amounting to 48.4 millioneuros in 2004, while the number of employees was 254. UnderShaine's term, the company tapped into the soft drinks and mineralwater market. URBB representatives did not specify what Shaine'sfuture position would be.
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