RCS&RDS, one of the largest telecom companies on theRomanian market, has launched an offer to existing TV serviceclients to buy fixed telephony and Internet via a device thatconnects them to the 3G mobile telephony network at prices startingfrom 10 RON (2.45 euros) per month.
One of the main stakes of this launch is the 1.1 million-clientbase for satellite TV, who preponderantly come from rural areas,whom RCS&RDS hopes to persuade to buy a new service. Thebiggest telecom company controlled by a Romanian, with 710 milliondollars in turnover last year, hopes this will allow it tocapitalise on the fact that the fixed telephony infrastructure iseither non-existent or has very low coverage in rural areas and insmall towns.
So far this strategy to persuade TV clients to buy otherservices, as well, has paid off: out of RCS&RDS's 2.7 millionclients of TV services, 1.1 million also bought fixed Internet, 1.5bought (cable) fixed telephony, and 1.35 million bought mobiletelephony services.
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