The authorised sales force for the mandatory pensions market (the 2nd pillar) reached 211,000 sales agents at the end of last week, according to data published by the Private Pensions Supervision Commission (CSSPP). The current number of authorised marketing agents is already double the number estimated a few months ago, and could near 250,000. The heavy increase in the number of agents indicates the increased effort of pension management companies, as well as brokers, to attract clients. In terms of sales forces, the top three players account for nearly half the number of agents on the market. The leader is ING, with almost 43,000 marketing agents, followed by Aviva (which uses its own broker, AAV, as an internal sales force), with over 31,000 and Allianz-Tiriac, with over 22,000 agents. In comparison, the largest broker on the market, Brokerpool Cluj, has already authorised over 20,000 agents. Other large brokers on the market include Salve Club (over 7,500 agents) and Fincop (6,600 agents). The top ten companies total almost 175,000 agents, i.e. over 80% of the total number of agents on the market. Some managers and brokers are continuing to recruit sales agents in order to attract as many clients as possible.
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