MAXIM the world''s biggest men''s lifestyle magazine will launch in Romania this autumn, with PBR Publishing, part of the MediaPRO Group.
Since its launch in 1995, MAXIM has become a global publishing phenomenon. The Romanian edition of MAXIM will be the 39th country to launch. MAXIM sells over 4 million copies and has a global readership figure of 17 million copies every month.
MAXIM''s fresh editorial voice, honest authentic tone and tongue in cheek humour are appreciated by men all over the world. It is the fastest growing men''s magazine in US history and is now part of the fabric of popular culture. No one reads men like MAXIM.
Work on the MAXIM Romania project has already begun and the editor-in-chief position was given to a well-known journalist, Dragos Vasile. The launch of the magazine is scheduled for October 2005.
Commenting on the launch, Richard Bean international licensing director of MAXIM said, "We have been keen to break in to the Romanian market for a long time. Romania is a strong and vibrant country - a bit like MAXIM itself - and we look forward to delivering a magazine that encapsulates everything that is great about being a Romanian guy in the 21st century".
The company that will be publishing MAXIM Romania is part of the publishing division of the MediaPRO Romania Group, established as a partnership with Greece''s biggest magazine publisher, Attica Media - a company that has the well-known Italian media group Mondatori as significant shareholder.
PBR Publishing publishes another major international title in Romania, the PLAYBOY magazine.
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