The purchase of the Italian dairy and juice producer Parmalat byFrench group Lactalis is likely to propel the French company onto aleading position on the domestic nectar market valued at a littlebelow 40m euros annually and it may also become the owner of aTunari-based company.
Domestically, the company sells Santal juice and UHT milk PrimaCreştere, Sviluppo and Parmalat. Milk contribution is below 2%,though, according to Ioana Stavăr, representative of ParmalatRomania's marketing office. Globally, the situation is totallydifferent, as the weight of milk and dairy products in overallrevenues tops 90%, while juice brings 6%.
Domestically, the milk is imported from Italy, while Santaljuices are manufactured at the plant the company owns in Romania,in Tunari. French Lactalis is thus likely to come to own the plantthat generates annual revenues worth over 8.8m euros.
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