Interbrands, the biggest consumer goods distribution company, will post more than 710 million euros in turnover this year, an increase of about 17% against last year. Officials are even predicting that the company will overshoot the one billion-euro mark in 2009. "I estimate turnover will exceed one billion euros in two years," stated Rand Sherif (photo), the general manager of Interbrands Marketing & Distribution. The company has been growing by more than 10% in each of the last five years, as a result of organic development. The development of the company has been largely influenced by strategic partnerships signed with some of the biggest consumer goods producers on the market. "The catalyst behind the growth of the company through the years has been the ever increasing demand for international brands that lead their respective segments, which we have in our product distribution portfolio," Rand Sherif commented. Interbrands entered the market in partnership with the US-based producer Procter & Gamble in 1993. Other players on various market segments later joined the list of Interbrands suppliers, including British American Tobacco, Gillette (which has recently merged with P&G), Orkla Foods, Nestle and Kotanyi. However, Interbrands decided to expand the range of products included in its distribution portfolio by tapping into new market segments such as energy drinks as well as milling and bakery products.
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