After a weak start to the season, which saw a 7-10% consumptiondecline, the first weekend of hot weather in 2010 brought salesincreases of up to 50-60% for the water, soft drinks, beer, and icecream markets.
Producers say, however, that the two or three-day hot spell doesnot compensate for the sales declines recorded in April-May.
"In the Carrefour hypermarket chain, water sales recorded between11 and 13 June were 45% higher than in the June 4-6 weekend: Werecorded a 58% rise on the carbonated water segment and a 33% riseon the still water segment," specified Andreea Mihai, marketingmanager of Carrefour Romania, the biggest hypermarket operator onthe Romanian market.
The soft drinks market also peaked during this period.
"Over the weekend, European Drinks soft drinks and water sales roseby around 60% compared with the average of a regular day of theyear," specified Adrian Rotar, general manager of European Drinks,a company with over 100 million euros in annual turnover.
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