German-held Family Frost, which entered the Romanian market with40 vending vans in 2008, as well as plans to invest 17 millioneuros, could exit the Romanian market this year after the entry ofan investment fund in the shareholder structure of Eismann group,the owner of Family Frost.
The retailer, with around one billion euros in turnover inEurope, currently has an around 100-van fleet for selling frozenfood in big Romanian cities.
This is the only vending vehicle operator with sales in therange of millions of euros.
Last year Family Frost Romania posted around 3 million euros inturnover and had an average 50,000 customers per month, accordingto data provided by company representatives.
The company could, however, withdraw from the Romanian marketand from other markets where it has yet to reach large volumes ofsales after an investment fund became a shareholder of Eismann,market sources told ZF.
Contacted by ZF, company representatives did not provide data onFamily Frost's short-term plans for the Romanian market, only onthe turnover recorded in 2008-2009.
"For 2010 I will only be able to provide an answer after theinternational meeting of the company managers in Duesseldorf inJune," said Laurentiu Munteanu, general manager of Family FrostRomania.
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