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Decoding a confusing wine market

08.11.2002, 00:00 16

While in Romania, one can drink Murfatlar wine produced by Vinia Iasi, Cramele Prahova and Carl Reh Winery or a Pietroasele variety (near Buzau) made by Vincon Vrancea. The de-localisation of winemakers, that is the elimination of the vineyard-winemaker association has accelerated this year. The low yield in certain regions pushed many winemakers to "play" on location, that is the competitor's playgrounds. sleadend
ance, Vie Vin Murfatlar SA uses only 2,100 ha of the total 4,000 ha of the Murfatlar vineyard in Dobrogea for production of wine.
Beside the label war waged by Vie Vin Murfatlar and Jidvei, another battle may now begin, this time between the winemakers that buy grapes or bulk wine from a specific vineyard (and then produce or bottle the wine bearing the name of that particular vineyard in a different location) and those operating in the vineyard from where the raw material was purchased.
The vine and wine law allows winemakers to buy grapes or bulk wine produced by other vineyards than their own and bottle wines of that particular variety, yet some of the market players feel this is not a good thing because it does not allow for quality control over the winemaking or bottling process.
However, others say this is a good thing, because it allows them to keep making wine, even if their own vineyards yielded a poorer crop, as it is this year's case, and, at any rate, no vineyard should be associated with only one producer.
The chairman of the National Wine Bottlers Organisation (ONIV) Claudiu Necsulescu says he has got a solution to the confusion caused by the presence on the market of certain wine assortments produced by both the original winemakers (such as Vie Vin Murfatlar, Cotnari or Jidvei) and by companies buying grapes of bulk wine from the vineyards where the above-mentioned companies operate.
"We are now devising the enforcement guidelines of the vine and wine law to settle this issue. We will push for tighter control of the process, from the quality of the grapes to the quality of the processing. Winemakers will be bound to have the bottle label specify whether one sort of wine or another is made from the grapes of a different vineyard," Necsulescu specified.



 

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