Cigarette manufacturer British American Tobacco (BAT) posted turnover estimated at 980m euros last year, up 31% in RON against the previous year, making it the first consumer goods maker to approach the 1bn-euro mark. The tobacco market, worth around 2.5bn euros, is the largest consumer goods market, being shared by three players: BAT, Philip Morris and JTI. The cigarette market has continued its growth in the past few years, following price increases, as well as volume increases, with both BAT and JTI reporting 10% higher volumes in 2008, despite the 5m euros spent by the Ministry of Health last year in its anti-smoking campaign.
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