RBS Bank: A five-year strategy is not even worth as much as the paper it is written on
2011 will be a year of investments with RBS Romania, as the bank
needs to rebuild its image of a player dedicated to premium
clients, but also resume asset growth, says Johan Gabriels, the
bank's CEO.
In the absence of major investments, the bank made savings, and
this reflected in profit: gains rose to 150m lei (36m euros) last
year, above expectations. The entire profit is most likely be
capitalised, to support investments planned for this year.
"We rank 13 in terms of assets. We cannot be BCR, or BRD, but we
have to stand out and the only path I can see is through services
quality. We won't open 300 branches, but we'll be better on
Internet banking or mobile banking," said Gabriels, 35, in an
interview with ZF.
Even though he is upbeat about the trend of economy, Gabriels
remains cautious. "We'll have a two-year plan. If you draw up a
five-year strategy, it won't even be worth as much as the paper it
is written on. The market is unpredictable, a lot can happen".