Tuborg shareholders bring 46 year-old Israeli to replace Shachar Shaine

United Romanian Breweries Bereprod (URBB), producer of Tuborg and Carlsberg beers, has appointed Hezy Ovadia to the helm of the business, who has in the past six years been CEO of mineral waters producer Neviot, a company listed on the Tel Aviv stock exchange, with 68 million euros in turnover last year, a member of the CBC group (Central Bottling Company).
CBC is Carlsberg's partner in Israel and Romania, according to information on the Carlsberg website. The CBC group also includes companies such as Prigat Israel and Coca-Cola Israel. According to data from the Trade Registry, URBB's sole shareholder is International Breweries, registered in the Netherlands.
"I am sure we will continue to post growth on an annual basis," said Hezy Ovadia, 46, who has 19 years' experience in the FMCG industry and has since the very beginning attended the meetings of the Tuborg and Carlsberg bottler in Romania, without being a member, though. URBB representatives did not specify clearly what Hezy Ovadia's position in the company was.
Ovadia will take over as CEO from the current executive Shachar Shaine, who has filled this position since 2004.
Shaine brought the company to an over 100 million-euro turnover and boosted the number of employees to over 800, according to URBB information, with the producer's turnover amounting to 48.4 million euros in 2004, while the number of employees was 254. Under Shaine's term, the company tapped into the soft drinks and mineral water market. URBB representatives did not specify what Shaine's future position would be.