Friesland loses 25m euros' worth of sales
FrieslandCampina Romania, producer of dairy brands Milli and
Napolact, ended last year with an around 100 million-euro turnover,
down by around 20% against the similar period of 2008, according to
ZF calculation based on data supplied by the company.
"Our around 100 million-euro turnover was strongly affected both by
the decline of the dairy markets as a result of the financial
crisis, and by the sale of ice cream operations in 2009. Similarly,
our operating income was lower than in 2008, which reflects our
efforts to protect our market shares and sales in an unfavourable
business environment, as well as reflecting the absence of ice
cream operations," said Oana Frunzar, financial manager of
FrieslandCampina Romania, the local subsidiary of the Dutch giant
of the same name.
Frunzar did not, however, reveal the operating profit posted by
FrieslandCampina Romania in 2009 or the progression of the
company's leading brands in terms of market share. This is the
first turnover decline for the producer of the Milli brand on the
Romanian market after five years when FrieslandCampina topped the
ranking of dairy local producers in terms of turnover.
In the first part of 2009, however, FrieslandCampina sold Napoca
ice cream brand to Unilever, producer of Dero detergent and Rama
margarine.