Unirea Shopping Center signs with Bershka and New Yorker
Spanish-held Inditex has struck a deal with the Adamescu family
for a two-floor Bershka store set to open in late summer in Unirea
Shopping Center.
The Spanish group will be followed by German retailer New Yorker,
which is expected with a new store on the ground floor of Unirea in
September.
What does it take to occupy a 2,500 square-metre area in the most
visited shopping centre in Romania?
An initial investment of over 3 million euros and revamping a
quarter of the Unirea facade.
In one year alone, the Adamescu family, owner of Unirea Shopping
Center, significantly altered the image of the shopping centre
located at the heart of Bucharest, by attracting Zara, Mango, and
Douglas as tenants - internationally established brands preferred
by Romanians, which up until then had their sights set only the new
mall openings. This strategy has continued, with the latest
partnerships being signed with Bershka and New Yorker. "The new
entries will result in an even larger number of visitors, we will
consolidate our position as leader of the shopping centre market,"
Carmen Adamescu, Chairperson of the Board of Directors of Unirea
Shopping Center, told ZF.