Guzu invests three times as much in promotion as last year

Duraziv, a company controlled by businessman Daniel Guzu, founder of varnish and paint business Fabryo, will invest over one million euros (net sum) this year, three times as much as 2009's promotional budget. After construction material producers were reluctant to invest in advertising last year, the prospects of a better second half of 2010 prompted them to announce higher investments in promotion this year. "We are talking about one million euros in net sum, and it will be distributed across the whole year, considering the characteristics of the market we are operating on and the opportunities identified. The Duraziv brand will be promoted both through traditional channels - TV and radio - , and through specific trade marketing methods," says Guzu, general manager of Duraziv. The company posted a 9 million-euro turnover last year, similar to the 2008 figure.